About Us

The Team Behind Vida Nova Health

Experienced healthcare professionals and visionary leadership building the future of wellness.

35+ Years Experience

Founder & CEO

Robert K. Brooks, JD

Founder · Director · Chief Executive Officer

Robert Brooks is a serial entrepreneur with over 35 years experience in life science,  capital raising, and corporate law, He has founded multiple clinical stage biotechnology companies Medvax, Aurora Biopharma, Alphageneron Pharmaceuticals, Radiance Biopharma and Exocellular Diagnostics advancing new experimental therapies and diagnostics against cancer from vaccines, to immunotherapy and antibodies  He practiced corporate securities law. He holds a B.S. in Biology, cum laude, from the University of Massachusetts and Juris Doctorate from the University of Miami School of Law.

Meet Our Lead Physician

Harlan L. South, MD

Chief Medical Officer

Dr. Harlan South has over 20 years experience as a board-certified in Internal medicine. He is the founder and medical director of Premier Wellness & Aesthetics Center, in San Francisco, specializing in weight loss, anti-aging, age, and aesthetic medicine. He is a veteran Chief of Aerospace Medicine and Colonel from the United States Air Force with several tours of duty over a decade. He graduated from the Medical College of Virgina.

20+ Years Experience
30+ Years Experience

Finance

Ola Soderquist

CPA · CMA · Chief Financial Officer

Mr. Soderquist has more than 30 years of senior  financial experience. He has served as CFO and in other managerial capacities at multiple private and publicly listed companies, eg Ericsson (NASDAQ:ERIC), Belden (NYSE: BDC). He holds a Bachelor of Science and an Master of Science in Accounting from Stockholm School of Economics and an MBA from Babson College Franklin W. Olin Graduate School of Business.

Core Values

The principles guiding every decision we make.

Compassion

Treating every patient with empathy, dignity, and genuine attention.

Innovation

Modernizing healthcare with thoughtful, evidence-led technology.

Trust

Privacy, transparency, and integrity at the core of every interaction.

Accessibility

Care that meets people where they are — physically and digitally.